I. Amavu n'amavuko yumushinga
(A) Imigendekere yisoko
Hamwe no kwamamara kwisi yose yubukorikori hamwe nibikoresho byubwenge byikurura, "Mobile Smart Screen" (izwi kandi nka "Girlfriend Machine"), itumanaho rikora ibikorwa byinshi bihuza imyidagaduro, akazi ko mu biro, imyitozo ngororamubiri, hamwe no kugenzura urugo rwubwenge, byagaragaje ko bikenewe cyane mu turere nk'Uburayi, Amerika, Aziya y'Amajyepfo y'Uburasirazuba, n'Uburasirazuba bwo Hagati. Dukurikije amakuru ya Euromonitor, isoko ryibikoresho byubwenge byisi yose byageze Miliyari 120 z'amadolari muri 2024, hamwe niterambere ryiyongera ryumwaka (CAGR) ya 18%. Igice kigendanwa cyubwenge kigendanwa cyakuze cyarangiye 30%, kugaragara nkinyenyeri icyiciro murwego rwo kwambuka imipaka yibikoresho byo murugo hamwe nibikoresho bya elegitoroniki.
(B) Intego zo gushaka abakozi
Gupfukirana Ibihugu 30+
Kohereza 200,000 Units buri mwaka
30-50% Inyungu rusange
II. Politiki yo Kurinda Uturere
(A) Gutondekanya isoko n'uburenganzira bwo kugabura
| Urwego rwo gukwirakwiza | Agace k'akarere | Uburenganzira | Kugera ku mbibi |
|---|---|---|---|
| Ikwirakwiza ryihariye | Igihugu / Akarere | Uburenganzira bwo gukwirakwiza bonyine mu karere, hamwe no kurinda ibiciro mu karere no gutanga isoko ryambere; yemerewe guteza imbere abadandaza. | Kugura buri mwaka units 10,000; umuyoboro bwite utwikiriye ≥ 50% by'isoko ryaho. |
| Abatanga Uturere | Intara / Umujyi-urwego | Uburenganzira bwo kugabura mukarere runaka, hamwe no kurinda ibiciro mukarere no gushyigikirwa. | Kugura buri mwaka units 2000; imiyoboro yonyine ikubiyemo ≥ 30% yisoko ryaho. |
(B) Uburyo bwo kurwanya-kugurisha
Ikurikiranwa rya Digital
Buri gikoresho cyashyizwemo umwihariko Kode ya IMEI, ikurikiranwa binyuze muri sisitemu yo kugenzura kugurisha ibicuruzwa byambukiranya akarere mugihe nyacyo.
Mburabuzi
- Kurengana bwa mbere: Kwiyongera 5% mugiciro cyamasoko + kumenyesha kwisi.
- Ihohoterwa rya kabiri: Kwiyongera 20% byigiciro cyamasoko + guhagarika kurinda akarere amezi 6.
- Ihohoterwa rya gatatu: Guhagarika ubufatanye + gukurikirana inshingano.
Igihe cyo Guhinga Isoko
Abagabuzi bashya basinywe bishimira a Igihe cy'amezi 6 yo kurinda akarere, mugihe icyicaro kitazemera izindi porogaramu zo gukwirakwiza mukarere kamwe kandi zigatanga gahunda yihariye yo gutangiza isoko.
III. Ibicuruzwa bitari bisanzwe R&D na Serivise yihariye
(A) Ibicuruzwa bitari bisanzwe R&D Sisitemu
Gusaba Uburyo bwo Gusubiza
- Global Customer Demand Centre hamwe namasaha 12 yindimi nyinshi.
- Gahunda zishoboka imbere Amasaha 72 kubikenewe mukarere (urugero, kurwanya-temp yo kurwanya).
Ubwishingizi bwa R&D
- Abanyamwuga 50 R&D; Ishoramari R&D ni 12% yinjira.
- Guhindura ibice 12+ byingenzi (ecran, bateri, imikoranire).
(B) Matrix ya OEM / ODM
1. OEM yihariye (Ikirango cy'abakiriya)
- Inzira yihuse: Prototype (iminsi 7), Ikigeragezo (iminsi 15), Umusaruro rusange (iminsi 30+).
- MOQ yo hasi: ibice 200 (gusa Ibice 100 kubakwirakwiza gusa).
2. ODM yihariye (Ibisobanuro-Ibicuruzwa bisobanurwa)
- Serivisi yuzuye: Ubushakashatsi bwisoko, igishushanyo mbonera, software, hamwe nimpamyabumenyi (30+).
- Intsinzi: Hindura uburyo bwihariye bwubuvuzi kumurongo wo kugurisha muri Amerika, kubigeraho Ibicuruzwa 10,000 byagurishijwe mu mezi 6.
IV. Sisitemu yo Gushyigikira Kwamamaza Kwisi
(A) Gahunda yo Kwubaka Ibiranga
- Ibyumba bisangiwe mumurikagurisha ryisi yose ($ 50.000 inkunga ntarengwa).
- Isomero ryibirimo ryaho (moderi ya 3D, videwo) yo kwamamaza.
(B) Inkunga yo Kwagura Umuyoboro
- Inkunga ya e-ubucuruzi kuri Amazon, Noon, nibindi
- Kugaragaza ibishushanyo mbonera byububiko bwa interineti.
(C) Ibikoresho byo Kwamamaza
- Imbuga nkoranyambaga zamamaza amasomero na gahunda ya KOL.
- Google Yamamaza ijambo ryibanze ryibitabo (indimi 10+) kuri SEO / SEM.
V. Gahunda yo Gufasha Serivisi Nyuma yo kugurisha
(A) Umuyoboro Nyuma yo kugurisha
Turimo kubaka sisitemu ikomeye yo gushyigikira isi. Ibi birimo gushiraho Ibigo 3 byo mukarere nyuma yo kugurisha muri Amerika y'Amajyaruguru, Uburayi, no mu Burasirazuba bwo Hagati kugira ngo dushyigikire ku gihe. Twemereye kandi abadandaza gushiraho ingingo zo gusana zaho, tukabaha ibikoresho byose bikenewe, ibice byabigenewe, hamwe namahugurwa ya tekiniki yuzuye.
(C) Politiki ya garanti
- Garanti yisi yose: Garanti yumwaka 1 kubikoresho byose na bateri.
- Inkunga y'ingoboka: Turabanza 3% yo kugura kwumwaka nkibice byoroshye kugirango bisanwe vuba.
(B) Nyuma yo kugurisha Ibipimo byo gusubiza
| Ubwoko bwa serivisi | Igihe cyo gusubiza | Inzira yo gukemura |
|---|---|---|
| Kugisha inama kumurongo | 5x12h Ako kanya | Mu masaha 6 |
| Gusana ibyuma | 48h Inyemezabwishyu | Iminsi 7 y'akazi |
| Ibibazo | 6h Yeguriwe Imana | Iminsi 15 y'akazi |
VI. Inyungu zubufatanye nuburyo bwo gusaba
Tanga Urunigi Inyungu
Afite uruganda rwubwenge rwa 10,000m² (ubushobozi bwa 500k), prototyping yihuse (iminsi 7), umusaruro woroshye (MOQ 200), namasezerano yo gutanga isoko (LG, Qualcomm).
Ubuyobozi bw'ikoranabuhanga
Ipente yihariye, algorithm yo kuzigama ingufu, guhuza nta nkomyi, hamwe na OTA ikomeza ivugururwa hamwe nibintu bigezweho.
(B) Inzira Yintambwe 4 Yubufatanye
1. Impanuro Yambere
Tanga urupapuro rusaba hamwe na gahunda yo kugurisha hamwe na gahunda yo kugurisha.
2. Gusubiramo ibyangombwa
Isuzuma ryarangiye muminsi 5 yakazi (bisaba uruhushya rwubucuruzi, nibindi).
3. Ibiganiro byubucuruzi
Emeza amasezerano, usinye amasezerano, kandi wishyure kubitsa (urugero, $ 10,000 kubidasanzwe).
4. Gutangiza Inkunga
Akira gahunda yo gutangiza isoko, inkunga yo gusura uruganda, na konte yihariye ya ERP.
Impanuro Yambere
Tanga urupapuro rusaba hamwe na gahunda yo kugurisha hamwe na gahunda yo kugurisha.
Isubiramo ry'impamyabumenyi
Isuzuma ryarangiye muminsi 5 yakazi (bisaba uruhushya rwubucuruzi, nibindi).
Ibiganiro mu bucuruzi
Emeza amasezerano, usinye amasezerano, kandi wishyure kubitsa (urugero, $ 10,000 kubidasanzwe).
Gutangiza Inkunga
Akira gahunda yo gutangiza isoko, inkunga yo gusura uruganda, na konte yihariye ya ERP.
VII. Twandikire
Twiyunge natwe kugirango dusangire inyungu za Miliyari 100 z'amadolari y'isoko rya terefone! Reka buri muryango utunge "Mobile Smart Screen" hanyuma uhinduke igipimo cyimibereho yubwenge bwisi yose!
