What is a Bestie Screen?

A Bestie Screen is a mobile portable display device, also known as a mobile smart screen, companion screen, and so forth. Here is a detailed introduction to the Bestie Screen:
The concept of the Bestie Screen can be traced back to the mobile display screens used in the PC field, but at that time, they were merely standalone displays without pre-installed systems or batteries, requiring connection to a computer for use.

The name "Bestie Screen" was first used by the Korean brand LG when it launched the product "StanbyME Bestie Screen" in 2022. Afterward, Chinese brands such as Xiaodu, Tmall Genie, and KTC also introduced similar products and adopted the name "Bestie Screen".

Mobility: Bestie Screens are usually equipped with adjustable stands and universal wheels, allowing them to be easily moved between different rooms or outdoors, satisfying users' needs in various scenarios.

Large Screen: Compared to ordinary tablets, Bestie Screens have larger screens, providing a better visual experience, suitable for various scenarios such as watching dramas, movies, fitness, and office work.

Smart System: Bestie Screens typically come with smart operating systems, supporting the installation of various applications, such as video software, office software, educational software, etc., providing users with a comprehensive life experience.

Diverse Functions: Functions such as art galleries, AI fitness, rhythmic lyrics, and AI companionship can meet users' diverse needs.
Bestie Screens have gained a certain popularity in the market, with sales volume and sales revenue continuously growing. Online monitoring data from RUNTO shows that in the first half of 2024, the monitored online sales volume of China's mobile smart screens (including Bestie Screens) was 76,000 units, with a year-on-year increase of 288%; sales revenue was 390 million yuan, with a year-on-year increase of 256%.

In terms of pricing, Bestie Screens generally range in price from 3,500 to 7,000 RMB, varying according to brand, configuration, and functions. Prices in other countries are higher.
Although the naming of "Bestie Screen" to some extent aligns with the need for companionship among solo youth, it has also sparked some controversy. For example, some consumers believe that the name overly emphasizes the theme of female friendship, which may make some male consumers or female consumers who do not agree with this naming feel alienated.

Furthermore, the word "bestie" has gradually taken on a derogatory connotation in recent years, which may affect some consumers' emotional responses to Bestie Screens. However, in the long run, the naming of "Bestie Screen" will not be degraded due to the stigmatization of the word "bestie," as its essence is still an electronic product with characteristics of reliability, compliance, and control.

In summary, the Bestie Screen is an electronic product that integrates mobility, a large screen, a smart system, and diverse functions, meeting users' needs in various scenarios. Despite some controversy surrounding its naming, its performance in the market remains noteworthy.